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From the Users Tab, click "Group Tags" in the left sidebar. Then, click the "New Group" button.
You're well on your way! Click Next for the next step.
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Create a name for your Group Tag. Then, if you want your Group Tag to be displayed, click the checkbox next to "Display Group Tag". After that, select a color to be displayed with your Group Tag. Once that has been completed, click "Create".
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Once your profile field has been created, it can be modified or deleted by clicking the buttons under the actions column.
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You can view your group tags in the responses view next to the names of the participants that it has been assigned to.